Discontinued L’Oreal Casting Creme Gloss Cherry Red | Boots Botanics Dark Red

To my utter horror I found out at the end of July that my long-loved colour, L’Oreal Casting Creme Gloss Semi-permanent hair dye in Cherry Red 406 was being discontinued. It had been unavailable in Superdrug and Boots on the shelf, and a quick google roused my suspicions further. I tweeted L’Oreal, and my fears were confirmed. Thus begins the hunt for a new semi-permanent red…

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L’Oreal Casting Creme Gloss hair dye 460 Cherry Red

My red hair is one my most asked-about features when it comes to beauty. It costs me less than £50 to keep fiery for the year, and is so simple to maintain! I use L’Oreal Casting Creme Gloss hair dye in 460 Cherry Red, a semi-permanent, no ammonia dye which promises to last up to 28-washes. Keep reading for my tips, and for how long it really lasts…
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L’Oreal Casting Creme Gloss: Cherry Red

Cherry Red, by L’Oreal Casting Creme Gloss is a kick-ass semi-permanent no ammonia hair dye which is super-vibrant, offering a rich maroon cherry tone and glossy, sunglasses-worthy results. Being semi-permanent makes this fun colour an easy – and cheap – way to transform your look, and is ideal for a range of mid, to darker hair colours. I’ve been using this dye for years, so read on for my application tips, and results pics…
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